FRANTZ AUGUSTIN

Tel: 316-293-9595
E-mail: hirefrantz@gmail.com
Linkedin Profile Github Profile

EDUCATION

Bachelors of Business Administration in Marketing // Jan 2011 - Dec 2015

Dean’s List Wichita State University Barton School of Business, Wichita, Kansas, Recruiting Director for the Shocker Student Marketing Association. Volunteered for the Wichita IndoChinese Center and the Keep Girls Safe Foundation. Campus Ambassador for Haiti at Wichita State University

PROFESSIONAL EXPERIENCES

Content Marketing Coordinator // Apr 2017 - Aug 2017

Content Coordinator at Skyword: a Content Marketing and software company with fortune 500 clients

Prepared weekly and monthly Web Analytic reports for three major clients.

Monitored and collected data on users behaviors with Google Analytics, Adobe Analytics, Excel, Google Sheet and my own custom social media listening tool.

Built a custom social media listening tool with 127 line of Google App Scipts Code

Set up Google Data Studio for Weekly Web analytics reporting.

Researched profitable topics ideas for content creation with Google Adwords, Google Trends, Google Correlate, SEM Rush, Answer The Public and Soovle.

Researched keywords related to technology, freelancing and energy for about 80 articles every month for three content hubs.

Freelance Web Developer // Sep 2016 - Present

Designed web pages for Harvard University’s Evidence for Policy Design Center for International Development using HTML, CSS and Github. Created graphs and enhanced visuals/images with Adobe Creative Suite.
Designed interior designer,Lizanne Guthrie, website using Wordpress, CMS, and CSS. Currently building clubartizan.com, a side project build with RubyOnRails, Html/CSS, JS and Jquery.

Digital Analyst and Web Producer - Temporary // Oct 2016 - Jan 2017

Developed digital report for the IOP high traffic websit and the JFK Jr. Forum YouTube Channel. Carried out research with Google Analytic on the impact the IOP 2015 website redesign had on user experience and overall website performance.

Added about 500 users to the IOP website and reduced bounce rate by 4 points by identifying and fixing broken links with Google Analytics and Google Webmasters.

Executed Quality testing on the website and helped fixed bugs.

Provided Drupal/HTML/site-specific assistance to the IOP Website. Helped uploading and editing images, creating blog posts, editing existing pages, redefining page layouts.

Provided assistance with video production for the JFK Forum YouTube channel and gathered key insight with YouTube analytics.

Compiled and produced digital roundups for the IOP 6,000 email subscribers with Mailchimp.

Marketing Specialist and Web Developer // Nov 2015 - Jul 2016

SEO specialist and web developer for Ascential Digital Marketing: an advertising agency with clients in higher education and banking.

Built and managed websites using Wordpress, PHP, HTML, and CSS, for over 20 clients.

Optimized clients’ websites for onsite SEO using Raven Tools and Screaming Frog.

Prepared digital marketing reports for the agency clients. Monitor users behaviors with Google Analytics and managed Google Adwords.

Audited and optimized clients’ websites for onsite and offsite SEO using Raven Tools.

Built SEO reports and added about 50 backlinks or more per client.

Web Developer Intern // Jul 2015 - Jul 2016

Improved revenue by developing three websites with Wordpress for the magazine’s advertisers.

Designed a custom Wordpress theme for Urban Prevue, the online version of the front porch magazine with PHP, Bootstrap, Jquery, Html/CSS.

Campus Ambassador // Jul 2012 - July 2014

Campus Ambassador for Bloomberg Institute, a Bloomberg L.P. division

Designed marketing materials for Bloomberg Institute and communicated with over 1000 business students

Created and delivered presentations about the Bloomberg Aptitude Test to more than 200 students on campus.

Social Media Specialist // Jul 2012 - July 2014

Launched the first Facebook page for a supermarket based in Haiti, successfully gaining 800 fans in the first two months and helping increase the company’s visibility on the local market.

Designed social media content for the company. Created Facebook campaigns for company events and promotions.